I did quit my well-cushioned job in Dubai and fortunately found success as a Creatorpreneur (I didn’t even know what this word meant three years back), but I didn’t just "stumble" upon my love for storytelling.

 

You see, I have always loved telling stories more than anything else, ever since I was a kid! It was how I made sense of the world and the people around me. 

 

I told stories as a dancer, a painter, a debater, a strategy consultant sharing stories through data and power points, and now, I tell them as a content creator and an entrepreneur.
 

This didn't happen overnight though. After leaving my job in 2019, I started making travel films with no prior experience in filmmaking which captured the attention of 150,000+ people on Youtube, in the first 3 months. Those were stories of pursuing my passion, exploring hidden gems, diving with wild sharks in the open ocean, or camping alone on a sand bar. In essence, those were stories of making brave choices as a woman and destigmatizing solo female travel, in India and abroad.

 

Every step in this direction gave me the courage to follow my True North. Until I finally delved into sharing the stories I always wanted to tell.

 

With my travel series taking off, I gained a platform to bring about a positive change. I now wanted to shift the narrative around ethnic beauty and fashion standards, which I reckoned had not only affected me but many other brown women. As a dark-skinned Indian teenager, with constant exposure to “fairness-cream” adverts and colonial standards of beauty, I had felt 'unworthy' and excluded growing up. I wanted to reform these toxic notions to not let another young girl feel the same way as I did.

 

So, I launched my campaign ‘Brown Girl Wardrobe’, an episodic series to empower 100M+ Indian women in feeling beautiful and included, as they are. I created topically relevant films around brown-skin bias, body positivity, gender-less fashion, ethnic fashion, and defying the male gaze. Every episode garnered more than 250,000 average views and directly impacted 3.5M+ women.

 

Today, through my venture, I create "brave films that make you stop, think, and look again."
 

I tell stories that challenge the status quo and break social stigmas. I travel to places that we are taught to fear the most, to tell stories of people that the mainstream media doesn’t tell. I partner with socially-conscious and purpose-driven brands to scale my messaging.

 

I have realized that responsible stories and businesses can shape generations. Going forward, those are the ventures I want to plunge into – as a filmmaker, a content creator, and an entrepreneur.

 

*Correction - as the kid who loved telling stories more than anything else, ever since she could make sense of the world!